The logo for Thomas West Studios is an intentional nod to 80’s arcade typography and on screen imagery. The glasses in the logo are actually drawn from a pair I actually own.
I chose the gradient background to evoke the imagery of something in a laboratory or a concoction being mixed by a mad scientist. In fact, in the animated version of the logo the glasses fall from the top of the screen and crack just before two bubbles rise up behind them before going off screen.
Ideally, the overall image tells an observer that Thomas West Studios is a place where things are always being created or tinkered with. Even if this is not conveyed, I feel that at bare minimum the logo at least comes across to the observer as fun, which is at times more important than telling a story.
Hopefully by this point the style that I strive for in my graphic work is obvious. I strive for clean and open imagery, unusual or “authentic” looking typography and something that conveys a meaning or story to the observer.
Beyond all of that however I try to create imagery that is, at its heart, fun.
Because, honestly? I have a great deal of fun creating that imagery.